The World at Our Fingertips

Apple I, Quick Take, IMac, IPod, and IPhone all have something in common. They are all part of the technology revolution started in the 1970’s assembled by Apple Inc.

Steve Jobs and Steve Wozniak, both college dropouts, started Apple in a garage. They knew technology was going to explode and they set out to create the personal computer. The mission was to create a computer system that would eventually be in homes around the world.

That being said, it’s crazy that today in corporate America your level of education has everything to do with your success in the corporate arena. Yet some of the most successful people in the world both past and present didn’t finish college.

Steve Jobs and the creation of Apple has clearly gone above and beyond in terms of success. Look around you, is there some type of Apple product near you? As we look around our homes and offices today, you will likely see an Apple product.

One thing that may anger a lot of people is always having to download the new updates or new software versions that come out. Sometimes their products don’t function correctly so they have you download an update to better the appliance, even if it is relatively new and all the kinks haven’t been thoroughly vetted. Then there’s the charger that constantly breaks and needs replacing.

According to USA Today they had a poll showing that students still want Apple but Android does seem to have better apps and features. So what draws us to keep buying Apple?

People still like to buy Apple because they feel like they have the world at their fingertips. Apple does a phenomenal job and making you feel this way. They want consumers to always feel up to date and trendsetting. They meet the demand of the hip new world.

But, Apple isn’t immune to negative publicity. Their devices seem to break easily, repairs don’t seem to fix the issues with software upgrades, and their costs are outrageous.

But will those issues ever change if people keep buying their products?

Probably not.