Nike’s New Competition

Two weeks ago, in my last article, Beyoncé’s new clothing line Ivy Park hit the stores. Many people are battling between whether they like it or not.

One of the top selling pieces of Ivy Parks is the bodysuit. It was sold out and only available online in sizes extra-small to medium, according to Time.com. Beyoncé kept prices range from $15 to $235; EBay is trying to sell the clothing for two times the rate.

(The items on the right are from eBay and the items on the left are from Nordstrom)

Though Beyoncé isn’t getting as much light about her new apparel like her new album just out, some people love it. Just like anything else there are a few things people would like to see different, like bigger sizes.

Beyoncé’s clothing is suppose to be for the gym but many people don’t seem to think they are outfits they would take to the gym, or people don’t go to the gym in them.

Katie Sacco, a friend of mine, loves the new line. Only two pieces of clothing that she saw were a little too pricey but everything else was lounge and gym material. She even prefers it over Nike.

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Look out Nike you got competition.

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Beyoncé Dropping Something Different

Queen Bey, also known as Beyoncé, does it again by making her own clothing line called, Ivy Park. Ivy Park was presented April 1 with her first clothing line that will be an active wear collection.

If you didn’t notice Ivy seems pretty familiar with Beyoncé from her baby girl, Blue Ivy and now her clothing line Ivy Park. She talks about how she came up with the name of her brand. She came up with the name by having her daughter a part of it and her favorite place where she knew she could escape to.

“We can all go there; we’re all welcomed. It’s anywhere we create for ourselves,” said Beyoncé in Elle magazine. “For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”Screen Shot 2016-04-14 at 3.06.53 PM

The mission for Beyoncé was to make women feel powerful in her clothing and to show women that we need to focus on our mental health. We need to become more confident and that is what she is trying to show as she models her clothing.

Places like Topshop, Nordstrom, and Net-a-Porter will have Beyoncé’s collection this
week with reasonable prices ranging from $25 to $235.

Her clothes hit stores today.

Some of her workout clothing are leotards, now I won’t be wearing that to the gym but the sweat shirts and hats I may consider.

Tell me what you think of her new clothing line.

Soaking Up Some Sweat

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Ask any athlete or sports enthusiast if they’ve heard of Under Armour and you won’t find one who hasn’t. Ask those same individuals if they know any history of the Under Armour brand, and most of them know little or nothing at all about it the product.

Under Armour was born on the University of Maryland’s football field. Its special teams’ captain, Kevin Plank, hated that he was constantly changing his sweat laden clothing and set out to develop a material that would minimize or eliminate the need for frequent changes.

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In 1996, 23-year-old Plank conducted extensive research on the athletic benefits of synthetic fabrics and designed the first Under Armour HeatGear® T-shirt. This product was engineered with moisture-wicking performance fibers that keep athletes cool, dry, and light in the most brutally hot conditions.

He started selling the T-shirts out of the trunk of his car and by the end of 1996; he made its first deal that generated $17,000 in revenue for the brand. The following year, he came out with a Gear® fabric, which keeps athletes warm, dry, and light in cold conditions, and then the AllSeasonGear® line, which keeps athletes comfortable between the extremes.

Under Armour has become the number one clothing apparel for athletes. It’s smart, functional, stylish and comfortable clothing that delivers what it promises. Its popularity proves that the Under Armour brand is well respected in sporting arenas around the world.

Fabletics, Not So Fabulous

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Kate Hudson’s new fitness line, Fabletics, is not getting the accolades she is so accustom to getting from the public and her fans.   Consumers are claiming that the exercise apparel company charges you to be on their VIP list. Then, once on the list, it’s nearly impossible to get off the list. These are just two of thousands of dissatisfied customer complaints.

Fabletics initially offers you an outfit for $25.00, which can’t beat for an entire outfit. However, consumer feedback is a whole lot of negative. In fact, most recommend not to buy any of the apparel that Fabletics sells! There are more than 1,000 complaints from unsatisfied and disappointed customers worldwide.

JustFab, which is an internet footwear sales company, purchased Fabletics with the intent of breaking into the online sports apparel business. Unfortunately for Kate, the co-CEO and co-founders of JustFab have been known to scam people as far back as 2004. Maybe Kate and her branding people should have researched the people who would be in charge of managing and maintaining Kate’s character and integrity. Someone’s going to have a lot of explaining to do!!

Wonder if Kate realizes just how bad Fabletics’ reputation is already? Hope she is able to get her fans back before the damage becomes irreparable.