“Cause if you like the way you look that much
Oh, baby, you should go and love yourself
And if you think that I’m still holdin’ on to somethin’
You should go and love yourself”
– Love Yourself by Justin Bieber
Funny, because Justin seems to be “loving” himself more than anyone else with the new Calvin Klein #mycalvins campaign.
Who doesn’t like the new Justin Bieber? He has really changed it around this 2016 and Calvin Klein has chosen him to be part of their new campaign, along with other celebrities like Fetty Wap, Kylie Jenner, and many more.
This hash tag started in Jan. 2014 and has been used more than 1.85 million Twitter mentions with no intention to stop. They are changing it to not just revealing the underwear and sports bras, but their line of jeans too.
The campaign has inspired millions of people to interact with Instagram and Twitter using this new hash tag. Many of these pictures and statuses are people showing their underwear or sports bra’s with their label shown and noticed. Calvin Klein’s underwear apparel has been around since 1968 but when Brook Shields, in 1980, asked if someone wants to know “what’s between me and my Calvin’s.”
It insinuated there was more than just nothing.
As many people and advertisers know, sex sells, and Calvin Klein does just that. They pay tons of money to beautiful celebrities to wear their brand. Of course, they have to be willing to pose with little to no clothes.
Justin Bieber really wanted to be a part of Calvin Klein campaign because he has been wearing Calvin Klein underwear for years. All the while, he wore the underwear in hopes of getting to model for the brand one day.
Calvin Klein’s new campaign has Justin Bieber flaunting his Calvins. They suggest that you should flaunt yours.
What do you do in yours?