Nike’s New Competition

Two weeks ago, in my last article, Beyoncé’s new clothing line Ivy Park hit the stores. Many people are battling between whether they like it or not.

One of the top selling pieces of Ivy Parks is the bodysuit. It was sold out and only available online in sizes extra-small to medium, according to Time.com. Beyoncé kept prices range from $15 to $235; EBay is trying to sell the clothing for two times the rate.

(The items on the right are from eBay and the items on the left are from Nordstrom)

Though Beyoncé isn’t getting as much light about her new apparel like her new album just out, some people love it. Just like anything else there are a few things people would like to see different, like bigger sizes.

Beyoncé’s clothing is suppose to be for the gym but many people don’t seem to think they are outfits they would take to the gym, or people don’t go to the gym in them.

Katie Sacco, a friend of mine, loves the new line. Only two pieces of clothing that she saw were a little too pricey but everything else was lounge and gym material. She even prefers it over Nike.

Screen Shot 2016-04-28 at 1.15.38 PM.png

Look out Nike you got competition.

Beyoncé Dropping Something Different

Queen Bey, also known as Beyoncé, does it again by making her own clothing line called, Ivy Park. Ivy Park was presented April 1 with her first clothing line that will be an active wear collection.

If you didn’t notice Ivy seems pretty familiar with Beyoncé from her baby girl, Blue Ivy and now her clothing line Ivy Park. She talks about how she came up with the name of her brand. She came up with the name by having her daughter a part of it and her favorite place where she knew she could escape to.

“We can all go there; we’re all welcomed. It’s anywhere we create for ourselves,” said Beyoncé in Elle magazine. “For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”Screen Shot 2016-04-14 at 3.06.53 PM

The mission for Beyoncé was to make women feel powerful in her clothing and to show women that we need to focus on our mental health. We need to become more confident and that is what she is trying to show as she models her clothing.

Places like Topshop, Nordstrom, and Net-a-Porter will have Beyoncé’s collection this
week with reasonable prices ranging from $25 to $235.

Her clothes hit stores today.

Some of her workout clothing are leotards, now I won’t be wearing that to the gym but the sweat shirts and hats I may consider.

Tell me what you think of her new clothing line.

Domino’s is Changing the Delivery Game

Domino’s Pizza has a new expert in town. Their new car, DXP, is changing the delivery game before any other pizza franchise so you don’t get your pizza cold during the delivery. Domino’s new delivery car will have something like an oven to keep it warm. That’s crazy and a little scary.

Couldn’t that go wrong in many ways? Or, what if they Screen Shot 2016-04-08 at 9.46.25 AMgot into an accident?

This new vehicle is equipped with only one seat in the whole car. The rest is made for all the possible orders someone could want, from sides, sodas, and up to 80 pizzas. They might as well make them in the car too instead of having to drive back and forth. That’s probably what they are working on now!

There are currently 97 of these models being made and on the roads. With a lot of research behind the work, for all types of weather, they look to get more off the line and into the communities by the end of the year.

The closest Domino’s vehicle to West Virginia is in Virginia. Virginia has 2 functioning DXPs making their rounds. If you want your hometown or your residential area Domino’s to get a DXP go to their website and vote in hopes of getting your location equipped with this new delivery system.Screen Shot 2016-04-08 at 9.49.39 AM

Sprint vs. Verizon

Cell phone companies have always gone after each other in a friendly kind of way, but this time it gets a little personal. In Verizon’s new commercial, Ricky Garvais goes after Sprint’s map. He shows the map that you see in almost every cell phone network commercial, but in this commercial it looks at the fine print.

The cell phone networks seem to all use the same map. When Ricky looks at the fine print he magnifies the fact that at the bottom of the map it says, “map is not depiction of coverage.” I have to agree with Ricky, what’s the point of the map then? But that is to all the companies that use the maps, not just Sprint.

Ricky Gervais, through the commercial, makes fun of Sprint’s hometown, Kansas City. Missouri or Kansas? He didn’t specifically say Sprint but since their headquarters are in Kansas City, Kansas it was easy to depict. By not defining which state he meant caused an uproar of angry costumers and an angry CEO Marcelo Claure.

Claure gets mad because Ricky makes it seem like Kansas City is irrelevant. Verizon seems to not research and know that there are two different Kansas City’s so he is picking out two areas that people take pride in.

“People take a lot of pride in their city here,” Claure said, according to USA Today.

The law says that you “shouldn’t” say that you have 100 percent coverage, but tell me what cell phone company that doesn’t use the map? If you’re going to call out another company you would think you would make sure you don’t do it too.

Verizon has been sued before for false advertisement. Back in 2009, AT&T sued Verizon for demonstrating on a map that AT&T doesn’t reach a lot of places wireless. So what is the line for going after different cell phone towers to make them look better? Isn’t that an ethical issue to their customers?

Screen Shot 2016-03-29 at 3.56.07 PM
False Advertisement by Verizon in 2009. 

With another mistake from Verizon this has made people tell their own opinions about Verizon. Clearly they aren’t as good as they say either.

Screen Shot 2016-03-29 at 11.36.39 AM

At least for Sprint they are getting free publicity from Verizon’s expensive campaign.

Happy Belated 75th Birthday

HEY! WE MISSED A VERY IMPORTANT BIRTHDAY!

On March 1st M&M’s turned a big 75! Throughout this year, M&M’s will be reverting back to 12 different retro packaging that was used back 75 years ago when the creation of the M&M was brought to market.

Screen Shot 2016-03-24 at 9.44.58 PM

They want you tell everybody, says the new commercial celebrating the company. In this commercial the “Candy Man” is sung by Zedd and Aloe Blacc showing the progression of the quality and creativeness of the television commercials. Zedd and Blacc have put their own spin on the theme song to entice the younger demographics.

 

M&M also has created a hashtag #CelebrateWithM for consumers to use during the year. Becoming very active on social media and other social outlets have proven to be good for business.   Use the hashtag to see which retro commercials M&M will re-introduce to the general public.

Happy belated birthday M&M’s, keep doing what you’re doing. Looking forward to another 75 years and keeping M&M’s dissolving in our mouths not our hands.

Corona Recall Again

On March 10th, Corona issued a recall on 12-pack and 18-pack bottles. The recall is due to having shards of glass in the bottle. They reported that there have been no incidents of anyone swallowing glass according to CPSNet.com. CPSNet.com is a Convenience Store and Fuel News magazine that reports to help business leaders ahead of other convenient stores and petroleum retailing industries.

This happened again back in 2014 with the same issue of glass particles. Even then, there weren’t any accidents or reports of people swallowing glass, but the third party manufacturer of the glass plants are the ones to cause this to happen.

If you have Corona before the recall you can go on to the Corona Website. On there you can identify if your bottle is dangerous by typing in the code that is on the neck of the bottle.

I have never heard of a beer or product doing that for their customers to know where or which bottle could be affected. Smart Corona, I like it.

If no one has reported the glass shards how do they know? Or if this keep occuring why not just stick to can beer?

Shamrock vs. Clover

Guinness got the shamrock wrong.

You might already know the difference, but for those that don’t know the difference between a clover and a shamrock, they may look the same but they are not the same especially for St. Patty’s Day. The clover usually is known to have four leafs and the shamrock is the true Ireland symbol. It strictly has three leaves.

Screen Shot 2016-03-17 at 2.28.54 PM

An ad on Toronto’s subway system shows the Canadian leaf for the March 16th foliage the day before St. Patty’s, and then next to it is a four-leaf clover. People were really shocked that of all brands to get the shamrock wrong was Guinness, an Irish dry stout beer that originated in Dublin.

Gareth O’Connell was the one that told DailyEdge.ie. Guinness was very fast to respond and got the sign taken down right away and apologized for the mistake. “It was in the excitement of getting ready for next week.”

The way Guinness handled everything is how it should be when there is a mistake. This is a holiday where everyone is Irish today and a lot of people drink a lot. About 13 million pints of Guinness will be consumed for St. Patrick’s Day so Guinness wants to make sure that they don’t offend or piss off their customers by their advertisement.

Pancakes For Free

Over the past few years, it seems that every day stands for something. Tuesday was “National Pancake Day” at IHOP and people loved it. From 7:00 am to 7:00 pm, people came in to eat pancakes at IHOP for a good cause. It seems that the college age demographic group is the most attracted to the restaurants that host these “special” meaningful days.

This day wasn’t just for IHOP to get more business on this particular day, but it was their opportunity to give back to the people in need in our surrounding communities. IHOP’s chosen charities is the Children’s Miracle Network. This trend for IHOP started in 2006 and has raised more than 20 million ever since. How awesome?

Children’s Miracle Network has helped kids with various diseases, cancers, injuries and other afflictions that children are exposed too. Kids shouldn’t have to worry about living or dying and it has become IHOP’s mission to help in those causes. I hope everyone went to IHOP and donated even a little. Every penny counts.

Homeless or Yeezy – Can’t Tell

Kanye’s debt began to escalate when he started his clothing line, Yeezy. It hasn’t done well in the apparel market and many consumers believe it’s the worst clothing line ever. Not to mention the fact that it is extremely overpriced. Some of his clothing prices reach upwards of $1,500. That’s outrageous! Whatever cost that much, better put me on the Red Carpet or make me famous just wearing the clothing itself.

His clothing line has been in the developmental process for over 15 years and now has put him into a multi-million dollar debt situation. That’s a lot more debt than most, but since his clothing line isn’t attracting those high-end shoppers it was targeting, it isn’t pulling in the profit he was hoping.

 

In a recent social media rant by Kanye West, he went on about being some $53 million in debt. Recently, a fan set up a “Go Fund Me” page for Kanye to get out of debt. Go Fund Me is a website where people can contribute to others in large or small increments of payments, this source is known as crowdfunding. If there is anyone in the world that needs a Go Fund Me Page, it isn’t Kanye. Given the fact that he is married to a Kardashian, no one should have pity on him or Kim. Let the Kardashian’s bail him out.

The clothing isn’t flashy either, many are claiming it looks like an outfit homeless people are able to put together.

Screen Shot 2016-03-03 at 2.29.49 PM

Screen Shot 2016-03-03 at 2.32.28 PM

Ellen Degeneres makes the point that other people would greatly appreciate someone setting up a Go Fund Me page. I know I would. It just seems ridiculous to do that for a celebrity and really wonder why people would spend their own money and give it to celebrities like they aren’t making enough already.

Thankfully, Kanye will not be accepting the money from the Go Fund Me page. It will go to a non-profit organization called Notes for Notes. This organization provides musical equipment to young children and allows them to book studio time to encourage their love of music and to become the next great musicians of the future. The charity will receive around $7,000, and those who contributed money thinking it would be going to Kanye will get a full refund if they aren’t interested in contributing to today’s young musicians.

I’ll support children working towards and achieve their goals and dreams, but not Kanye’s. Who will you fund?

Are You Freeforming?

Pretty Little Liars, Baby Daddy, Young & Hungry all have one thing in common, they are all on the same program network. They stayed with ABC Family as it changed its name to Freeform. After 30 years, ABC Family is stepping away from family and broadening their name for the younger and growing ages.

But it doesn’t seem like many people agree with the new change.

 

The Freeform network is working towards capturing the interest of “Becomers.” Those who have been exposed to watching family programming that takes on real-life issues. Their story lines target the 14 to 34 age demographic.

But, maybe they should go back to ABC Family.

“The word ‘Family’ sounds overly loud to their ears and that makes it a barrier to them coming into our ecosystem,” said ABC Family president, Tom Ascheim. “For the last 10-to-12 years, we’ve been targeting young people, Millennials, and then something happened.  Millennials started getting older. The oldest ones are nearly 40. So do we follow Millennials or stay with the ‘life stage’ that got us here?”

Freeform wants to change its programming to grow with and appeal to their target audience. Their mission is to win back those audience members that drifted away from ABC Family. In order to achieve this goal, Freeform is committed to providing television audiences with suspenseful, informative story lines that are ripped right out of the headlines.

 What do you think about the change of their name? Will it make a difference? What do you hope to see from Freeform that ABC Family didn’t provide?

Look forward to what you have to say.