Queen Bey, also known as Beyoncé, does it again by making her own clothing line called, Ivy Park. Ivy Park was presented April 1 with her first clothing line that will be an active wear collection.
If you didn’t notice Ivy seems pretty familiar with Beyoncé from her baby girl, Blue Ivy and now her clothing line Ivy Park. She talks about how she came up with the name of her brand. She came up with the name by having her daughter a part of it and her favorite place where she knew she could escape to.
“We can all go there; we’re all welcomed. It’s anywhere we create for ourselves,” said Beyoncé in Elle magazine. “For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”
The mission for Beyoncé was to make women feel powerful in her clothing and to show women that we need to focus on our mental health. We need to become more confident and that is what she is trying to show as she models her clothing.
Places like Topshop, Nordstrom, and Net-a-Porter will have Beyoncé’s collection this
week with reasonable prices ranging from $25 to $235.
Her clothes hit stores today.
Some of her workout clothing are leotards, now I won’t be wearing that to the gym but the sweat shirts and hats I may consider.
Tell me what you think of her new clothing line.