Forty-five years ago a small retail shop opened in San Francisco to target consumers who are passionate about climbing and backpacking. Over the years, the brand expanded to include skiing and yoga equipment, sleeping bags, tents, and everything outdoor enthusiasts need to live and survive in the most extreme outdoor conditions.
Whether you’re a college student, an outdoor enthusiast, or a couch potato, you’ve likely been drawn in by this popular brand. How can’t you be? Their products are made with materials that offer versatility, durability and comfort that stand up to all the extreme weather that Mother Nature can muster.
What brand could this possibly be?
You guessed it, North Face.
This is just like my previous post about Apple, but this blog concentrates on my favorite subject, clothing. North Face is popular almost everywhere in the world. People feel good wearing the clothing and using the equipment knowing that they’re getting a quality product. Consumers don’t mind paying for a product that has enjoyed a proven track record for providing quality retail products.
People go above and beyond to explore.
North Face’s mission is to always provide their customers with products that consistently provide the highest level of performance, versatility, comfort, and durability. They also work diligently to ensure that they are reducing their carbon footprint and “Go Green” where ever possible. From social media to their blog and pictures on Instagram and Twitter, they show people enjoying the wilderness and other activities around the world.
North Face wants you to “Never Stop Exploring” and to get out of your comfort zone.
Where have you been in your North Face?