Subway’s new commercial is sending their consumers a message about their products freshness since their first day, in 1965.
“Our brand was fresh from the very beginning,” said Chris Carroll, Subway chief advertising officer. “Consumers today are looking for a lot more. We’re converting all our products to antibiotic free, we took all the trans fats out.”
Subway has roughly 44,000 locations and still growing. That is more than McDonalds.
Co-founder Fred DeLuca, who has recently passed, wanted Subway right where it is today in between healthy and fast food. People want to be healthy, but to keep up with it can be difficult. Subway is to satisfy your hunger with freshness and not just empty calories like other fast-food restaurants.
Fast and healthier…maybe depending on what you pick/make.