Ask any athlete or sports enthusiast if they’ve heard of Under Armour and you won’t find one who hasn’t. Ask those same individuals if they know any history of the Under Armour brand, and most of them know little or nothing at all about it the product.
Under Armour was born on the University of Maryland’s football field. Its special teams’ captain, Kevin Plank, hated that he was constantly changing his sweat laden clothing and set out to develop a material that would minimize or eliminate the need for frequent changes.
In 1996, 23-year-old Plank conducted extensive research on the athletic benefits of synthetic fabrics and designed the first Under Armour HeatGear® T-shirt. This product was engineered with moisture-wicking performance fibers that keep athletes cool, dry, and light in the most brutally hot conditions.
He started selling the T-shirts out of the trunk of his car and by the end of 1996; he made its first deal that generated $17,000 in revenue for the brand. The following year, he came out with a Gear® fabric, which keeps athletes warm, dry, and light in cold conditions, and then the AllSeasonGear® line, which keeps athletes comfortable between the extremes.
Under Armour has become the number one clothing apparel for athletes. It’s smart, functional, stylish and comfortable clothing that delivers what it promises. Its popularity proves that the Under Armour brand is well respected in sporting arenas around the world.
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